Vietnam tuna exports to Chile in 2026 recorded strong growth during the first half of the year, reaching nearly USD 6.8 million, up 37% year on year. Chile ranked 13th among Vietnam's tuna export markets and became one of the notable growth destinations within CPTPP.
However, strong headline growth does not necessarily mean Vietnam has secured a stable market position. VASEP noted that much of the increase occurred during the first quarter, while growth narrowed during Q2, reflecting fluctuations in importer purchasing and inventory replenishment.
The Key Issue Is Not Only Growth but Repeat Orders
Vietnam and Chile both participate in CPTPP, while the Vietnam–Chile Free Trade Agreement has been effective since 2014. These agreements provide favorable trade conditions, but Vietnam is not the only supplier benefiting from Chile's extensive FTA network.
For exporters, the strength of the market will therefore depend increasingly on:
- Reorder frequency.
- Product specifications.
- Competitive pricing.
- Logistics costs.
- Reliable delivery.
Turning initial purchases into stable repeat orders will be more important than the growth percentage alone.
Competition Is Moving Beyond Tariffs
According to VASEP, Thailand, Ecuador and China hold significantly stronger positions in Chile's processed and canned tuna segment under HS160414.
Thailand benefits from large processing capacity and a broad product portfolio. Ecuador has geographical advantages and shorter transportation distances, while China competes strongly on price.
Competition is therefore increasingly centered on:
Cost → Quality → Product specifications → Delivery capability
Vietnamese suppliers need to compete on overall supply performance rather than tariff advantages alone.
Product Fit Will Determine Whether Growth Can Be Sustained
To strengthen its position in Chile, Vietnam may need to focus more closely on importer-specific requirements, including:
- Product form.
- Size consistency.
- Packaging.
- Stable quality.
- Competitive pricing.
- Reliable shipment schedules.
VASEP also notes that sustainable growth will depend on Vietnam's ability to retain customers, develop suitable products and control costs effectively.
Overall, Vietnam tuna exports to Chile in 2026 are moving in a positive direction, but the market remains competitive and purchasing patterns are not yet fully stable.
The next stage will be less about simply increasing volume and more about delivering the right product, at the right cost, with enough consistency to secure repeat business.
Source: Vietnam Association of Seafood Exporters and Producers – VASEP, “Cá ngừ Việt Nam tăng trưởng tại Chile, thị phần vẫn còn mong manh”, August 14, 2026.